The Chris List™ The most underrated listing source in real estate isn't a Zillow zip code or a viral Reel. It's the contact list already sitting in your database. Most agents have hundreds, sometimes thousands, of past clients and people who know, like, and trust them already. And most of those contacts haven't heard from them in months. That's not a database. That's a pile of listings you're letting go to someone else. This Thursday, I'm doing a free webinar on exactly how we turn that list...
5 days ago • 12 min read
The Chris List™ I just did something I've wanted to do for years. Instead of asking 10 agents what's working in their marketing, we asked 462 of them. Real operators. Most closed $10M+ in 2025. Many cleared $75M. What's compounding, what's collapsing, and what's hiding in plain sight. The full 2026 State of Real Estate Marketing report is the most honest look at agent marketing I've ever seen, and this entire Chris List is built around it. Let's get into it... 📝 [C]ontent: The "X is dead" lie...
12 days ago • 11 min read
Normally, today is when I send you the five things worth your attention in The Chris List. Not today. For the last three weeks, I've been buried in a dataset, spending countless hours analyzing the results. 457 agents. 30 questions. 11 minutes per response. They were asked what they're doing to market their businesses, what's generating high-quality leads, and where they're putting their money moving forward. I expected the data to be interesting. I didn't expect it to be this interesting. A...
19 days ago • 1 min read
The Chris List™ Every week, I get the same three questions from agents: "Chris, what's actually working in real estate marketing right now?" "Chris, what's a waste of time?" "Chris, what do I do next?" So I built the answer. Next Thursday at 1pm ET, I'm going live on Zoom with Jimmy and Andrew to unveil the State of Real Estate Marketing Report for 2026. This isn't a fluff webinar. It's the most comprehensive look at what's actually moving the needle for agents right now: the platforms, the...
26 days ago • 13 min read
The Chris List™ Before you scroll any further, I need a favor. And it's a small one. I'm running the 2026 State of Real Estate Marketing Survey, and the data collected is going to shape every piece of content, training, and tool I build for agents this year. It takes less than 4 minutes. No name required. No spam later. Every agent who fills it out gets an exclusive invite to the live unveiling of the results. If you ever wanted to thank me for The Chris List, this is the moment to prove you...
about 1 month ago • 14 min read
The Chris List™ Happy Cinco de Mayo. Fun fact: it's barely a holiday in Mexico. Corona and Modelo basically invented it for American consumers, and now the US drinks more on May 5th than on St. Patrick's Day. $600 million in annual beer sales was manufactured by ad agencies. If that's not a content marketing lesson, I don't know what is. Here's The Chris List... 📝 [C]ontent: $81K, a condo, and an AI deepfake of a soap opera star 🛠 [H]ow-To: Pre-load ChatGPT to say good things about you 🔬...
about 1 month ago • 11 min read
The Chris List™ I got an email last week that looked like a human wrote it. One typo in the first sentence. Short sentences. No sign-off. Straight to the point. I actually read the whole thing. Then I found out it was AI-written, but they ran it through a different AI specifically to make it look imperfect. We have officially reached the era where we build tools to undo other tools. Here's The Chris List... 📝 [C]ontent: Someone built an AI that adds typos 🛠 [H]ow-To: Get content ideas text...
about 2 months ago • 11 min read
The Chris List™ Before you dig in this week, I have two things happening that you don't want to miss. Tomorrow, I'm joining Sharran Srivatsaa, Selene Hanna, Byron Lazine, and Eric Simon for a free 2.5-hour virtual event built specifically for agents who want the tools, tactics, and content strategy to get more listings. RSVP for BAM Fest here Then, on Thursday, I'm hosting a live 2-hour workshop on creating hyper-local content with AI. Every tool gets demoed live. Every prompt gets shared....
about 2 months ago • 12 min read
The Chris List™ Next week, I'm hosting a free 2-hour masterclass on using AI to create hyperlocal content that actually converts. Not theory. Not vibes. Specific prompts, the best tools, and proven workflows you can start using during the call. 👉 Click here to RSVP Now here's this week's Chris List... 📝 [C]ontent: AI is killing the 5-day workweek 🛠 [H]ow-To: Master filming (or finding) b-roll for your videos 🔬 [R]esearch: What Ryan Serhant does from 4 am to 7 pm 🎨 [I]nspiration: A home...
2 months ago • 11 min read