The Chris List™

Join me Thursday for a live 2-hour breakdown of exactly how AI is being used to generate more listings across YouTube, social media, and email.

You'll get:

1. The AI tools actually worth using (and the ones wasting your time)
2. A real system for turning AI-assisted content into consistent, qualified listing leads
3. How to turn one long video into short-form without recording anything extra

Every attendee walks away with a free downloadable playbook covering the exact tools, prompts, and workflows from the call so you can start implementing right away.

​Click here to save a spot​

Now, here's what is in this week's Chris List:

📝 [C]ontent: She calls quarterly Botox non-negotiable

🛠 [H]ow-To: Paste a GitHub link. Make your AI smarter

🔬 [R]esearch: Chess pros move faster when it counts

🎨 [I]nspiration: Wine is a lazy closing gift. Do this instead

🧮 [S]tats: ChatGPT named someone else best Realtor

She calls quarterly Botox non-negotiable 💉

Ashley Reidy Quinn just closed a $59 million Hamptons listing.

She also told Business Insider her quarterly Botox is "non-negotiable."

Business Insider talked to seven luxury agents about what it actually costs to look the part in high-end real estate.

The numbers are unhinged.

Quinn spent over $100,000 on clothes in 2025. She gets laser treatments, twice-yearly facials, biweekly manicures, and always the same red polish "part superstition, part good-luck charm."

Neyshia Go in LA spends $800 to $1,500 per pair on Chanel flats.

Jennifer Gallagher in South Florida drops $1,000 a month on clothes just to film content, and does 90% of her business through social media.

One quote sums up the whole thing: "I think image might be more important than even knowledge at a certain point," says Alex Hall, a star of Netflix's "Selling the OC."

An academic who studies this, Sean Salter of MTSU, put it bluntly: clients expect the car, the clothes, and the walk-in-the-door look to match the price tag they're paying.

Here's the part that should actually rattle you.

None of these agents are lying about what works. Perception opens doors literally before a single word gets said.

But Shauna Walters, 20+ years in Beverly Hills, pushes back on the whole premise: "Beauty alone doesn't close multimillion-dollar deals. Presentation might get you in the room, but performance keeps you there."

Why this matters for agents:

You don't need a $59 million buyer to feel this pressure. Every agent scrolling Instagram sees the same arms race and quietly wonders if their wardrobe or their skincare routine is costing them listings.

It's not.

Your appearance can get you a first look. It has never once written a solid offer, negotiated an inspection, or talked a nervous seller off a ledge at 9pm.

Spend what you can afford on showing up polished. Then spend everything else on being the person who actually knows what they're doing.

Paste a GitHub link. Make your AI way smarter 🛠

Say "GitHub" to most agents and their brain shuts off (or they have no idea what it is).

Cloning, terminals, SSH keys. Sounds like a developer problem.

It's not. You don't need any of that.

Here's the cheat code, and it works in ChatGPT, Claude, Grok Bot, or Gemini: find a repo, paste the link, ask what's useful.

That's it. That's the whole trick.

GitHub repos aren't just code. Some of the highest-starred ones are marketing playbooks, sales frameworks, SEO checklists, and copywriting systems that people built for free and gave away.

Start with this one: coreyhaines31/marketingskills.

Do these two jobs, in order:

1. Hunt high-star repos. Open GitHub and search. Look for marketing, sales, or design repos with real star counts behind them.

2. Paste and evaluate. Drop the URL into your fave AI tool and use this exact prompt:

"What in this repo would make your output better? What should I ignore? Only add what is useful."

You are not trying to become a developer. Your edge was never going to be git skills.

Your edge is judgment: knowing which piece of a stranger's framework actually fits your farm, your niche, your follow-up sequence.

Thinking deeply about a decision does not make it better ♟️

Elite chess is supposed to be the ultimate "think for twenty minutes before you touch a piece" game.

A new study analyzing professional tournament moves found the exact opposite.

Researchers held difficulty constant across moves and found faster decisions were associated with higher decision quality.

Not lower. Higher.

The pattern underneath it: when a pro lingered, it usually wasn't deep genius-level thinking. It meant the board was muddy and they did not have a clean read yet.

The hesitation was the tell, not the strength.

One caveat before you take this too far: time pressure still hurt quality.

This is not "always rush your moves." It's "when you have signal, move. When the board actually changed, pause."

Why this matters for agents:

Listing consult. If the comps already gave you the band, say the number. Looping in circles in front of a seller does not read as thorough. It reads as "I do not trust my own CMA."

Offer and counter. Staring at two nearly identical counters longer will not birth a third genius option. Name what actually matters (price, timing, repairs), pick, and send.

Showing follow-up. The driveway text while the feeling is still fresh beats the overnight "let me think on it" blackout every time.

When to actually slow down: inspection bombs, title surprises, divorce or estate emotion in the room.

That is a genuinely new board. Different rules apply.

Speed with signal looks like confidence. Speed with no signal looks like panic. The whole skill is knowing which one you're doing.

Wine and knives are lazy closing gifts. Do this instead 🏘️

Closing gifts are usually an afterthought.

A bottle of wine. A Cutco knife. Completely unoriginal.

​Lichtbild does something amazing instead.

You type in a real address. It generates a 3D model of that exact block.

White buildings, green canopy, blue water. Desk piece or wall frame, your choice.

The street itself becomes the gift. Their prices start at an affordable $89.

Move-in: "welcome home," except their actual block is hanging over the sofa, not a stock print from Target.

Move-out: the house they just left, still on the wall in whatever comes next.

Past-client anniversary: their address again. Not another "thinking of you" fruit basket nobody asked for.

Here's why this actually works, and it has nothing to do with the 3D printing.

Generic gifts say "I bought something." Address art says "I remember the exact place."

That's knowability with teeth. Anyone can send wine. Almost nobody can hand a client a physical object that proves they were paying attention to the actual home, not just the transaction.

Steal this: order one sample this week. Use a farm street you work or a recent closing address. Bring it to a listing appointment or a pop-by.

Then just watch their face when they recognize the block.

Soft gifts are dead. Gift the coordinates instead.

People are falling out of love with AI faster than anyone expected 📉

Everyone in real estate is racing to rank for "best Realtor in [city]" inside ChatGPT and Claude

New data says that might be the wrong fight entirely.

Fractl re-ran the exact same consumer AI survey a year later, and the collapse in trust is staggering.

In 2025, 82% of consumers found AI more helpful than traditional search. In 2026, that number is 54%.

A 28-point drop in twelve months. That's not a dip. That's a freefall.

The skeptic camp tells the same story from a different angle. Consumers who actively say AI is less helpful than search grew from 3% to 17%.

Almost six times bigger, in one year.

Here's the cut that should really get your attention: Baby Boomers (63%) are now more likely than Gen Z (47%) to find AI more helpful.

Think about that. The generation with the least AI exposure trusts it more than the generation that grew up next to it.

Familiarity didn't build loyalty. It built standards. The more people actually use these tools, the harder they judge them.

And Gen Z doesn't just distrust AI quietly. They punish it.

54% say their trust in a favorite brand would decrease if that brand used AI for most of its marketing, compared to just 33% of Gen X and 32% of Boomers.

Women penalize harder than men, 44% versus 34%.

Why this matters for agents:

If ChatGPT or Google's AI Overview names some other agent as the "best Realtor" in your market, your instinct is probably to figure out how to rank there instead.

Don't. That's the harder, slower game, and this data says it's fighting for ground people are actively losing faith in anyway.

The easier move is discrediting the AI's answer, not out-optimizing it.

A confident chatbot recommendation is exactly the kind of thin, unverifiable claim that a skeptical, AI-fatigued consumer is now primed to question