The Chris List™ I just started sending new Chris List subscribers a gift when they join. You've been a loyal reader, so you should get it too. There are two options: Reply PEOPLEWORK, and I will send you a free eBook (the one I wrote with Austin Allison; GaryVee wrote the foreword). Or you can use Conversion Code AI from my other bestselling book for no charge and no login needed: https://conversioncode.ai Pick one. Reply for the book. Click the link for the AI. Now, here's what is in this...
4 days ago • 9 min read
The Chris List™ Quick heads-up before you dig in: two lives worth grabbing a seat for this week. Live right now: The Knwn Local systems behind $11M in GCI (a walkthrough of my email + YouTube agency for agents) Thu Aug 27th, 1:00 PM ET: Watch me build a seller report live. Register for both even if you can't make it, and I'll send you the replays. Now, here's what is in this week's Chris List: 📝 [C]ontent: Jason Kelce wants your pee for data center cooling🛠 [H]ow-To: How CEOs stop email from...
11 days ago • 9 min read
The Chris List™ Two livestreams this week that I would love for you to join me on. 1st one is starting right now and is an A-Z training on Beacon (my AI seller report startup). If you use Beacon or are interested in seeing how to use it, hop on right now. The 2nd one (Thursday at 1pm est) is a marketing mastermind with three super smart agents who are dominating their market using YouTube, social, and email. Even if you can not attend these live RSVP anyways so that I can send you the...
18 days ago • 13 min read
The Chris List™ My son, Lucas, just loaded the last box into his car. Not a moving truck. His car. That's how little it takes to move a kid's whole life when you really look at it. A car, some boxes, and about six years of stuff he swore he'd never get rid of and then got rid of in about twenty minutes. Tallahassee is four hours from here. Not far. Far enough. I'm proud, obviously. He's going after something. He's not scared of the unknown or the fact that nobody up there knows his name yet....
25 days ago • 13 min read
The Chris List™ Last week, I sat down with three agents who are doing marketing at a level that most people in this industry don't even attempt. We went deep on brand kits vs. logos, why your best-performing content will always be the stuff you almost didn't post, how Brandon handles the "I want to work with YOU" objection when passing buyers to his team, and why Alley rates her story shares with a spice rating to get people to actually click. Sally also said something I can't stop thinking...
about 1 month ago • 14 min read
The Chris List™ Quick heads up before you dig in: as you're reading this, I'm live right now. I'm walking through our entire Seller AI Update System. The messaging, the timing, the tools, all of it. No fluff, just the playbook. If this just landed in your inbox, the door is still open. 👉 Click here to jump in live Can't make it? No stress. Keep reading, this week's newsletter is loaded, and the replay details are at the bottom. Now, let's get into The Chris List...📝 [C]ontent: He bought his...
about 1 month ago • 14 min read
The Chris List™ Real quick before you dig in. Tomorrow I'm at the BAM BBQ. It's Byron and The Broke Agent's Q3 flagship event, and this year the whole afternoon is about one thing: the AI playbook for real estate agents. How to use it for client conversations. How to use it for content. How to use it for the systems running your business. I'm giving a session called "How to Create Viral Content Efficiently." No fluff, no theory, just the exact workflow I'd hand you if we were sitting across...
about 2 months ago • 12 min read
The Chris List™ On July 22nd, I'm joining Phil Stringer, Justin Benson, Mickey Neuberger, Byron Lazine, The Broke Agent, and more for BAM BBQ, a free 2.5-hour virtual event that's basically the AI playbook for real estate agents. We're covering how to use AI for client conversations, content creation, and the systems that save you hours every week. No fluff. No theory. Stuff you can use the same day. It's free. It's virtual. It starts at noon ET. RSVP here before you forget and then get mad...
about 2 months ago • 11 min read
The Chris List™ The 2026 State of Real Estate Marketing Report just confirmed that email is the #1 listing source in the business. Not social. Not paid ads. Not Zillow. Not cold outreach. It's not even close. So the most valuable thing in your business is the thing you keep putting off. Wild. Tomorrow at 1 pm ET, I'm walking through our database monetization system So you can see what it would look like in your business. It's called How We Turn Your Database Into More Listings. Fair warning:...
about 2 months ago • 12 min read
The Chris List™ Real quick before you dig in: I'm live right now. As you're reading this, I'm hosting a sales pitch on the one thing almost no agent is doing right in 2026: YouTube. An actual channel that brings you listings and high-end buyers while you sleep. I'm breaking down exactly how you can have my team build yours. If this just hit your inbox, the door's open, and if you are at $10M or more in annual production, you should really take a look. 👉 Jump in here Can't make it live? No...
2 months ago • 13 min read