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The Chris List

Chris Smith

Chris Smith is the bestselling author of The Conversion Code. He co-founded the SaaS marketing platform Curaytor, an Inc. 500 fastest-growing business. As a C-level executive at dotloop, Chris helped lead them to their acquisition by Zillow for $108 million. The Conversion Code has become required reading for marketing courses at colleges like Johns Hopkins University, and Chris Smith is a sought-after lecturer and speaker whose credits include NYU, as well as sold out events with Gary Vaynerchuck and Hubspot, among others. His work has been featured in Adweek, Forbes, Fortune, and many other publications.

Posts
Featured Post

šŸŽ The Conversion Code is now an AI (and it's on the house)

I built something that is going to change how you market and sell. It's called Conversion Code AI. Here's what it does in plain English: You type in your real estate marketing and sales challenges or goals. It pulls the right framework from my book, The Conversion Code, and writes you a script, an email, and an action plan. You can tell it things like: ā†’ "My leads go cold after day 3 and stop responding" ā†’ "I need a script for overcoming 'I already have an agent'" ā†’ "Leads won't answer my...

5 months agoĀ ā€¢Ā 1 min read
Robots learning physical work

The Chris Listā„¢ Try this before you read another word. Scroll your own Instagram feed for ten seconds. How many faces have the same flawless skin, the same glossy lighting, and the same suspiciously smooth hands? (Extra fingers sold separately.) Tomorrow, Eric Simon (@thebrokeagent), Andrew Bayon, and I are going live to show you how to stand out on Instagram when everyone else is posting AI slop. Save your seat here Now, here's what is in this week's Chris List: šŸ“ [C]ontent: The "safe" jobs...

5 days agoĀ ā€¢Ā 11 min read

The Chris Listā„¢ Quick question before we get into it. How many of the last 10 posts in your IG feed looked like the same AI robot made them? Same perfect skin. Same polished headshot. (Sometimes a sixth finger, free of charge.) That's exactly what we're digging into a week from tomorrow. Eric Simon (@thebrokeagent), Andrew Bayon, and I are going live to show you how to stand out and grow on Instagram in a sea of AI slop. Save your seat here Now, here's what is in this week's Chris List: šŸ“...

12 days agoĀ ā€¢Ā 12 min read

The Chris Listā„¢ I'm feeling old. On Saturday, my youngest turned 17. This week I'm getting a colonoscopy. Last week I met with a dietitian. The week before that, I got a few skin tags removed. With all that said, I'm reminded of one of my favorite quotes: ā€œGrowing old is mandatory, but growing up is optional.ā€ ā€” Walt Disney Here's what is in this week's Chris List: šŸ“ [C]ontent: She posted his DM. 2,000 people picked a side. šŸ›  [H]ow-To: That GPT you built has 10 weeks to live šŸ”¬ [R]esearch:...

19 days agoĀ ā€¢Ā 11 min read

The Chris Listā„¢ Quick heads up: I'm live right now. As you're reading this, I'm running a live Knwn Local demo (my YouTube agency for agents). Everyone who shows up gets our brand-new eBook today: How Top Agents Are Using AI on YouTube, Social & Email to Win More Listings Every tool. Every prompt. Every tactic. It includes: āœ… The seller templates that get listingsāœ… Where buyers and sellers actually hang outāœ… The words that lift (and cost) your sale priceāœ… 7 persuasive frameworks AI models...

26 days agoĀ ā€¢Ā 10 min read

The Chris Listā„¢ Join me Thursday for a live 2-hour breakdown of exactly how AI is being used to generate more listings across YouTube, social media, and email. You'll get: The AI tools actually worth using (and the ones wasting your time) A real system for turning AI-assisted content into consistent, qualified listing leads How to turn one long video into short-form without recording anything extra Every attendee walks away with a free downloadable playbook covering the exact tools, prompts,...

about 1 month agoĀ ā€¢Ā 10 min read

The Chris Listā„¢ Join me later this month for a live breakdown of exactly how AI is being used to generate more listings across YouTube, social media, and email. During this 2-hour workshop, you'll learn: 1. The AI tools actually worth using for social media, and the ones wasting your time 2. A real system for turning AI-assisted content into consistent, qualified listing leads Plus: every attendee walks away with a free downloadable playbook covering the exact tools, prompts, and workflows...

about 1 month agoĀ ā€¢Ā 8 min read

The Chris Listā„¢ If you have not seen our 2026 Real Estate Marketing Report, it is truly a must-read. Because you are already on The Chris List, I wanted to make sure you could access it without filling out a form or "becoming a lead." Here is direct access to the 64-page PDF The two pages with the most direct answer to "how do I get more listings and better leads" are 35 and 39. Now, here's what is in this week's Chris List: šŸ“ [C]ontent: Strangers wrote down their AI secretsšŸ›  [H]ow-To: Check...

about 2 months agoĀ ā€¢Ā 8 min read

The Chris Listā„¢ I just started sending new Chris List subscribers a gift when they join. You've been a loyal reader, so you should get it too. There are two options: Reply PEOPLEWORK, and I will send you a free eBook (the one I wrote with Austin Allison; GaryVee wrote the foreword). Or you can use Conversion Code AI from my other bestselling book for no charge and no login needed: https://conversioncode.ai Pick one. Reply for the book. Click the link for the AI. Now, here's what is in this...

about 2 months agoĀ ā€¢Ā 9 min read

The Chris Listā„¢ Quick heads-up before you dig in: two lives worth grabbing a seat for this week. Live right now: The Knwn Local systems behind $11M in GCI (a walkthrough of my email + YouTube agency for agents) Thu Aug 27th, 1:00 PM ET: Watch me build a seller report live. Register for both even if you can't make it, and I'll send you the replays. Now, here's what is in this week's Chris List: šŸ“ [C]ontent: Jason Kelce wants your pee for data center coolingšŸ›  [H]ow-To: How CEOs stop email from...

2 months agoĀ ā€¢Ā 9 min read

The Chris Listā„¢ Two livestreams this week that I would love for you to join me on. 1st one is starting right now and is an A-Z training on Beacon (my AI seller report startup). If you use Beacon or are interested in seeing how to use it, hop on right now. The 2nd one (Thursday at 1pm est) is a marketing mastermind with three super smart agents who are dominating their market using YouTube, social, and email. Even if you can not attend these live RSVP anyways so that I can send you the...

2 months agoĀ ā€¢Ā 13 min read