The Chris List™ More than half of Americans think the people around them are morally bad. Not "could be better." Not "kind of sketchy." Bad. That stat hit me hard, because if your potential clients already assume most people can't be trusted, your job as an agent just got ten times harder. More on that below (plus a startup trying to delete nighttime and why your 4.4-star rating isn't good enough anymore). Here's The Chris List... 📝 [C]ontent: 50,000 mirrors in space can make it sunny 24/7 🛠...
13 days ago • 11 min read
The Chris List™ The spring market is here. Not "almost here." Not "around the corner." Here. If you're still "planning" your Q2 strategy, you're already behind the agents who started executing it in February. The good news? You don't need a perfect plan. You need a good week. And this edition of my newsletter is going to hand you one. Here's The Chris List... 📝 [C]ontent: Moon base real estate (seriously) 🛠 [H]ow-To: Pokémon can teach you about listing marketing 🔬 [R]esearch: 4/12/26 is the...
20 days ago • 11 min read
The Chris List™ I'm hosting a 90-minute workshop on Thursday that could be the most valuable thing you do all year. This is a working session, not a webinar. You'll leave with your brand clearly defined, your content plan locked in, an A+ hiring strategy, and an action plan for lead generation. 👉 RSVP here before we fill the room (warning: my last livestream maxed out at 1,000 attendees, so log on a few minutes early) Now, here's The Chris List... 📝 [C]ontent: Using AI for the it's not you,...
27 days ago • 12 min read
Chris List™ Tomorrow, I'm hosting The Ultimate 90 Day Listing Marketing Plan. You need a plan to promote your listings that aligns with your average days on market. Most agents don't have one. This class fixes that.RSVP here Now, here's The Chris List... 📝 [C]ontent: Teens are slandeirng teachers, Realtors are next 🛠 [H]ow-To: Get more followers on Instagram with a new bio 🔬 [R]esearch: AI isn't taking jobs, it's eliminating hiring 🎨 [I]nspiration: Simple and smart drivetime TikTok video 💡...
about 1 month ago • 12 min read
Chris List™ We asked 1,000 agents how long their current listing marketing plan lasts. The average answer: 7–14 days. When we asked about days on market, the most common answer was 40–60 days. Regardless of your market, the gap is real. That's why we are hosting The Ultimate 90 Day Listing Marketing PlanYou'll walk away with a specific plan that includes: social, video, email, text, past clients, and buyers. Every angle. Every channel. Nothing left to chance.RSVP here Here's the best Chris...
about 1 month ago • 13 min read
Chris List™ If you missed Harrison Ford's recent lifetime achievement acceptance speech, you should really watch it. This part made me think about how fortunate and blessed I am to be a part of the real estate industry..."While we’re all at different stages of our lives and careers, we all share something fundamental. We share the privilege of working in the world of ideas, of empathy, of imagination. And if we’re really fortunate, we also get to make a living doing it. Success in this...
about 2 months ago • 10 min read
Chris List™ Thursday, I'm hosting a session titled How We Generated $11M+ in GCI from Hyperlocal Marketing. This one is for agents at $15M+ a year who want to learn how email newsletters and YouTube channels can be compounding growth engines. ✅ Save your spot now Helping agents create hyperlocal media companies that get them high-quality inbound leads that are easy to convert has been a blast. I'd love to help you, too. Now, here's today’s better than normal Chris List... 📝 [C]ontent: This AI...
about 2 months ago • 12 min read
Chris List™ This is a Special Edition of The Chris List This one’s different. Over the past few months, Jimmy Mackin and I put more than 100 hours into research, scripting, testing, and building a 2-hour Seller Lead Generation Workshop. Every slide.Every framework.Every example.Every template. And then…I tried a new Zoom “trick” to promote the session. It backfired. Big time. So instead of pretending it didn’t happen…I’m doing the opposite. I’m making the entire workshop public. The full...
2 months ago • 13 min read
Chris List™ Before you dive into The Chris List, two quick (and genuinely useful) free invites you should have on your calendar, depending on what you’re focused on right now. First: Next Monday, I’m hosting a 2-Hour Seller Lead Generation Workshop with Jimmy Mackin. This is a live coaching and training call focused on building a multi-channel seller lead system. Not one tactic, but a repeatable way to generate listings across video, social, expireds, FSBOs, direct mail, open houses, and your...
2 months ago • 13 min read