Chris List™

Before you dive into The Chris List, two quick (and genuinely useful) free invites you should have on your calendar, depending on what you’re focused on right now.

First: Next Monday, I’m hosting a 2-Hour Seller Lead Generation Workshop with Jimmy Mackin.

This is a live coaching and training call focused on building a multi-channel seller lead system.

Not one tactic, but a repeatable way to generate listings across video, social, expireds, FSBOs, direct mail, open houses, and your database.

Second: Later this month, I'm hosting a session titled How We Generated $11M+ in GCI from Hyperlocal Marketing.

This one is for agents at $20M+ a year who want to learn whether email and YouTube can be compounding growth engines (and if you should hire my team to run them for you).

Now, let’s get into today’s Chris List...

📝 [C]ontent: Turn this Controversy into Conversations

🛠 [H]ow-To: Use my new “One Listing Per Week” GPT

🔥 [R]apid Fire: Tiny Home Questions Everyone’s Asking

🎨 [I]nspiration: Super Bowl Ads that got A's and F's

💡 [S]wipes: Buyer Data So Compelling I Built Prompts for You

📝 [C]ONTENT

Is Ring’s “Search Party” feature a step too far? (how to opt out) 👀

Ring rolled out a Super Bowl ad for its new Search Party feature, pitching it as a feel-good way to reunite lost dogs with their owners.

The catch?

It works by pooling footage from every Ring camera in the area that has the feature enabled, using AI to scan saved videos for pets.

What Ring framed as “community helping community” immediately set off alarm bells.

To critics, it feels less like a lost-dog finder and more like a crowdsourced surveillance grid...one that quietly normalizes the idea of neighbors watching everything, together.

Yes, Ring says it’s optional. Yes, you can disable it.

But the bigger concern isn’t dogs, it’s precedent.

Today it’s a goldendoodle. Tomorrow it’s a “suspicious person.”

And while Ring already complies with warrants for footage, it’s still unclear how much Search Party’s AI identification data could be swept up by law enforcement down the road.

Helpful? Maybe. Creepy? Definitely.

And once features like this become normal, they rarely get less powerful over time.

3 Ways This Could Be Used Nefariously (Beyond Finding Lost Dogs)

1. Informal people tracking​
   Neighborhoods could pressure each other to “keep an eye on” specific individuals like delivery drivers, teens, or anyone Karen deems “out of place.”
2. Law enforcement creep-by-proxy​
   Even if police can’t directly access Search Party data without a warrant, communities may voluntarily hand over AI-flagged footage, effectively doing surveillance work for them.
3. HOA or neighbor vigilantism​
   HOAs or overzealous neighbors could weaponize pooled footage to enforce unofficial rules, monitor comings and goings, or harass residents under the guise of “safety.”

Realtor Content Marketing Angles (timely and trust-building)

This is perfect Realtor content because it sits at the intersection of home, privacy, tech, and trust.

My recommended approach:

• Create a “Pros vs. Cons” explainer:
  ​Pro: Faster recovery of lost pets, stronger neighborhood coordination
  ​Con: Normalizes mass surveillance, unclear data boundaries, potential misuse
• Position yourself as the calm guide, not the alarmist.
• Teach people how to disable Search Party for those who feel it’s too Big Brother-ish.
• Frame it as a values conversation: “Smart homes are powerful tools but homeowners should always stay in control.”

The agents who win long-term aren’t just market experts.

They’re the ones who help people feel informed, protected, and respected in their own homes.

🛠 [H]OW-TO

How to get 1️⃣ listing per week

The One Listing Per Week GPT is not just another AI bot...it’s a laser-focused real estate execution coach built on a proven system.

Here’s why I built it, why I'm giving it away for free (details below), and how it’s wired to help agents get one listing per week:

1. Custom Instructions: Clarity, Consistency, and Discipline

• Acts like a decisive coach, not a brainstorming partner.
• Always defaults to checklists, time blocks, and clear, direct action
• No “shiny object syndrome,” no fluff.
• Overwhelm triggers an auto-simplification: The GPT shrinks any plan to “the smallest executable version,” so you always know the next right move.
• No motivational speeches or hype...just crystla clear direction.

2. Built-In Conversation Starters That Drive Action

• Instantly helps you plan your day or week, using the exact time-blocking structure top agents use (prospecting before noon, admin activities after lunch, daily prospecting non-negotiable).
• When you need to communicate with your database, it pulls from a simple 4-week rotation so you can always send high-value, non-salesy messages without thinking.
• Ask it to promote a listing, and it runs the message through a four-phase promotion framework (pre-market, launch, in-market, sold), so every listing turns into more conversations and more future listings.

3. Proven Knowledge Base: No TikTok “Guru” Theories Only Field-Tested Systems

• The GPT is locked to use ONLY five files as its source of truth:
  • Daily Time Blocking for Listing-Focused Agents
  • Weekly Database Value Playbook
  • Listing Promotion Framework for Modern Realtors
  • The Millionaire Real Estate Agent (Gary Keller’s model)
  • Mike Ferry Organization's Scriptbook (effective prospecting and conversion scripts)
• No YouTube hacks, no untested tech, no alternate philosophies. Just the repeatable models that consistently produce listings.

4. Pre-built Prompt Examples:

• “What should I do today to get a listing this week?”​
  → The GPT tells you exactly where to focus: prospecting before noon, who to call, what to say, and how to block your time for follow-up.
• “What should I send my database this week?”​
  → It gives you this week’s content, subject line, and call-to-action.
• “How do I promote my new listing?”​
  → You get a four-phase rollout checklist, customized for your stage, with what to post, email, and say in conversations.

My One Listing Per Week GPT was created as a direct response to a reader’s request for “just tell me how to get one listing per week,” not a hundred ideas, just what works.

How to get it 100% for free (no credit card, email, or upsell required):

If you want less overwhelm and more listings, here is what to do right now:

1. ​Follow me on Instagram (@Chris_Smth)​
2. DM me the word ONE

That's it!
​
I'll reply with the link, and you can start using One Listing Per Week immediately.

🔥 [R]APID FIRE

Tiny Homes are exploding (buyers, sellers, + investors have questions galore) 🏡

The Tiny Homes Market Report 2026 makes one thing clear: tiny homes aren’t just growing they’re opening a floodgate of questions.

The global market expanded to $14B in 2026.

But the real opportunity for Realtors isn’t the unit count, it’s in the confusion.

Tiny homes sit at the intersection of housing, investing, zoning, short-term rentals, and lifestyle design.

Which means every headline about them triggers a cascade of “Wait, can you…?” questions that most consumers don’t know who to ask.

And that’s the opening.

The growth drivers tell the story:

• Rising demand for affordable, modular housing
• Older parents living in them on their kids' property
• Increased use of tiny homes as Airbnb-style income properties
• Lower upfront and mainetnence costs

In other words, buyers aren’t just asking, “Could I live in a tiny home?”

They’re asking, “Could this make money?”

That immediately leads to questions like:

• Can I put this on my land?
• Is it zoned as a home, an ADU, or something else?
• Can I legally Airbnb it?
• How does financing work?
• What happens with insurance, utilities, HOAs, or resale?

And here’s the key insight: Tiny homes don’t answer questions they create them.

That’s why they’re such powerful content for agents.

This category touches everything consumers are unsure about right now:

• Affordability in a high-rate world
• Alternative paths to ownership
• Non-traditional income streams
• What “real estate” even counts as anymore

The report also shows why these questions aren’t going away.

North America remains the largest tiny home market, and innovation is accelerating in smart tech, off-grid living, and transportable units.

For Realtors, this is the real play:

You don’t need to sell tiny homes to win here.
You need to be the person people trust to explain them.

Because when consumers start asking:

• “Does this work in my city?”
• “Would this cash flow here?”
• “Is this smarter than a condo?”
• “Why are people doing this now?”

You want every one of those questions landing in your inbox.

Tiny homes aren’t just a housing trend.

They’re a conversation starter, and the agents who lean into that curiosity will become the default guide for all real estate questions, not just traditional ones.

🎨 [I]NSPIRATION

Super Bowl ads that got A's and F's (what Realtors should ✅ or ❌)

The Northwestern Kellogg School of Business 2026 Super Bowl Ad Review crowned Google Gemini the clear winner, giving its “New Home” spot an A for doing what most brands still struggle with: blending real emotion with obvious product value.

Other A-grade standouts (like Anthropic’s Claude and Novartis) followed the same playbook: clarity, restraint, and a message people could instantly understand.

On the flip side, Coinbase, Ritz, and Poppi earned Ds and Fs for ads that were loud, expensive, and memorable… but left viewers with one fatal question: “Wait, what do they actually do?”

Here’s a breakdown of why each earned an A and exactly how Realtors can steal the playbook.

🥇 Google Gemini — “New Home”​

Why it got an A:

• Emotion-first storytelling (life transition > tech flex)
• Product value is obvious without being explained
• AI feels like a support system, not the star
• Echoes Google’s classic “Parisian Love” DNA

Realtor Remix: Create content around life transitions, not listings.

Examples:

• “Helping my clients move closer to aging parents.”
• “What downsizing actually feels like after 30 years in one home.”

👉 Be the calm assistant in the background, not the salesperson on stage.

🥈 Bosch — “The More You Bosch”​

Why it got an A:

• Clear positioning: Bosch = reliability you don’t think about
• Shows up in everyday moments without shouting features
• Brand promise is consistent and instantly understandable

Realtor Remix: Position yourself as the boring-in-a-good-way pro.

Examples:

• “My job is to make your closing so smooth it feels uneventful.”
• Content that highlights what didn’t go wrong in a transaction.

👉 Trust is built by removing friction, not creating fireworks.

🥉 Novartis — “Relax Your Tight End”​

Why it got an A:

• Tackled a health issue people actually experience
• Educational and entertaining (rare combo)
• Humor used to lower discomfort, not distract from the message

Realtor Remix: Use humor to explain awkward or stressful real estate topics.

Examples:

• “Why appraisals make everyone clench...and how to relax.”
• “Inspection week: why buyers panic and what actually matters.”

👉 If you can make people laugh and learn, you win twice.

🏅 Anthropic (Claude) — “Can I Get a Six Pack Quickly?”​

Why it got an A:

• Radical clarity in a crowded AI space
• Clear differentiation (helpful, honest, not hypey)

Realtor Remix: Answer the question clients are actually thinking (but won’t ask).

Examples:

• “Can I buy before rates drop?”
• “Can I sell without fixing a single thing?”

👉 Lead with the question, then show your thinking...not your ego.

Why These Super Bowl Ads got Das and Fslopped (What Realtors Should Learn From the Misses)

If the A-rated ads won by being clear, human, and useful, the D and F ads failed for the exact opposite reason: they grabbed attention but forgot to explain themselves.

Here’s a quick breakdown of why these ads underperformed — and how Realtors can avoid making the same mistakes in their own content.

❌ Coinbase — "Backstreet Boys Karaoke"​

Why it earned an F:

• Massive nostalgia play, zero product clarity
• Viewers remembered the song… not the brand purpose
• Entertainment overshadowed explanation

Realtor “Don’t Do This” Lesson: Don’t confuse attention with understanding.

🚫 Avoid content like:

• Trendy Reels that get likes but no DMs
• Pop-culture jokes that never connect back to buying or selling

👉 If someone can’t explain what you do after watching, the content failed.

❌ Poppi — Aesthetic Without Substance​

Why it earned a D:

• Looked cool, felt on-trend
• Weak positioning and unclear differentiation
• Style carried the ad, not strategy

Realtor “Don’t Do This” Lesson: Pretty content without purpose is a waste of everyone's time.

🚫 Avoid:

• Perfect Canva graphics with generic captions
• “Market update” posts that say nothing new
• Polished videos that don’t tell viewers what to do next

👉 If your content could be posted by any agent, it’s not going to work.

The biggest takeaway from Kellogg’s panel?

Attention alone is worthless without clear positioning and linkage.

Nostalgia, celebrities, and humor can open the doorbut only clarity keeps people inside.

💡 [S]WIPES

62% of buyers paid less than asking (so I built the prompts to prove it) 🤖

For three straight years, buyers have been told the same thing:
​“Rates are high. Inventory is tight. You have no leverage.”

The problem is that this new Redfin data indicates the opposite.

In 2025:

1. 62% of homebuyers paid less than the list price
2. Buyers who negotiated got an average 7.9% discount (the biggest since 2012)
3. 1 in 4 buyers negotiated 10% or more off
4. The typical negotiated discount was $31,592
5. There are 47% more sellers than buyers, shifting leverage fast

That’s not a headline-friendly story. But it’s a money-saving one.

And it’s being massively under-covered.

This angle is so strong and actionable that I didn’t just write about it.

I went all out and built a Google Doc full of plug-and-play prompts that turn these stats into:

• YouTube long-form video
• Email newsletter content
• Social posts, Reels, and carousels
• Buyer call scripts
• Text + DM follow-ups

Every prompt is designed to:

• Anchor on the same hard data
• Be hyper-localized to your market

This isn’t hype content. It’s the kind that helps buyers understand what’s actually happening beneath the constant mainstream media headlines about rate panic.

Because the buyers winning right now aren’t waiting. They’re negotiating.

And the agents who win this year will be the ones who can explain why 62% of buyers are paying less.

That’s the angle, and the prompts are ready for you.