Chris List™

Tomorrow, I'm hosting The Ultimate 90 Day Listing Marketing Plan.

You need a plan to promote your listings that aligns with your average days on market. Most agents don't have one.

This class fixes that.
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​RSVP here​

Now, here's The Chris List...

📝 [C]ontent: Teens are slandeirng teachers, Realtors are next

🛠 [H]ow-To: Get more followers on Instagram with a new bio

🔬 [R]esearch: AI isn't taking jobs, it's eliminating hiring

🎨 [I]nspiration: Simple and smart drivetime TikTok video

💡 [S]wipes: Floorplan heat map reveals which rooms are hot

📝 [C]ONTENT

Teens are using AI to destroy teachers' reputations. Are agents next? 😈

High school students across the country are building what the internet is calling "slander pages," anonymous Instagram and TikTok accounts that use AI to create fake videos and images of their teachers.

And these aren't your older brother's cafeteria rumors.

Kids are using tools like Viggle AI to superimpose teachers' faces onto disturbing videos, generate fake portraits comparing educators to dictators, and animate still photos into lip-sync skits designed to go viral.

One Texas account racked up over 107,000 likes on a single post. Another depicted a teacher having a fentanyl overdose. Some accounts borrow imagery straight from extremist forums.

When administrators at Crandall High School in Texas confronted the student behind their viral slander page, the kid deleted it, posted an apology... and started posting again days later.

The school couldn't stop it. The platforms couldn't stop it. And the teachers are just stuck Googling themselves.

Why this should terrify every Realtor:

It takes about 90 seconds to build one of these pages about you.

I know because I built one.

Using Lovable (my favorite vibe coding tools), I created a fully functional consumer warning site targeting a fictional agent named Chad Brickman at "Pinnacle Premier Properties."

The site has everything: a "CONSUMER WARNING" banner across the top.

A headshot with a red "WANTED" badge.

A real-time "damage counter" showing 347 homes oversold, 891 clients ghosted, and 1,204 dreams crushed.

Fake one-star reviews from "victims" with names and dates.

A full dossier listing Chad's "awards" including "Least Responsive Agent" five years running.

There are even fabricated text messages and emails, like the one where Chad admits he left closing documents at a Denny's in Bakersfield.

It has a "Submit Your Story" form at the bottom. A "Wall of Shame." An "Evidence Vault."

It looks absolutely, terrifyingly real.

And the only thing standing between this being a joke and being your actual nightmare is someone swapping "Chad Brickman" for your name and uploading your headshot.

One of the fake reviews reads: "Chad listed my home and the only showing he arranged was his own birthday party. He used my kitchen. He didn't even clean up. I found a piñata stick in my bathtub."

Hilarious when it's fiction. Career-ending when it's about you and a seller finds it the night before your listing appointment.

The lesson: Your online reputation is no longer just about collecting five-star reviews. It's about monitoring what AI can fabricate about you in minutes.

Google yourself. Set up alerts. And understand that in 2026, reputation defense is just as important as reputation building.

Because if high schoolers can do this to their math teacher, someone can absolutely do it to you.

👉 Check out the fake site I built to see how real it looks.

🛠 [H]OW-TO

Get more followers on Instagram with one simple tweak 📸

My guy The Broke Agent just dropped a truth bomb that most agents need to hear:

Your Instagram bio is the reason more people aren't following you.

When someone lands on your profile, you get about three seconds before they decide to follow or bounce.

And right now, most agent bios say the same useless stuff: years in the business, "helping buyers and sellers" (no kidding, you're an agent), some accolade from 2019, and a brokerage logo.

None of that gives anyone a reason to hit follow.

The fix? One line that tells people what kind of content they'll get if they follow you.

That's it. A tagline that makes following feel like an obvious yes.

Here are some industry accounts absolutely nailing it that can inspire your tweak:

🎯 Jimmy Mackin:"On a mission to become the most useful person to follow in real estate."

That line is so good it almost doesn't matter what he posts. You're following just to find out if he pulls it off.

🏜️ Bridgett Baldwin (550 homes sold since 2009): "Glimpses of life in the desert."

She leads with authority (the volume), then hooks you with lifestyle. It says "this isn't just a listings page."

That matters because people move once every 10-12 years.

If your bio only screams "Realtor," most people won't follow because they assume they'll only see houses.

But content about their community? That's always relevant.

🏘️ Kathy and Graham Tracey: "Reston real estate agents sharing cool things about the city we love."

Instantly, you know what you're getting. Local spots, restaurants, community highlights. Follow.

🏡 Bill D'Ambrosio: "Helping you get the most out of living in Westchester."

Doesn't that just sound helpful? If I lived there, I'd follow. It's not generic Realtor speak like "guiding you through real estate transactions."

It sounds like a page worth your time.

The 2-minute exercise: Look at your own bio right now and ask: "If I wasn't a real estate agent, would I follow this account?"

If the answer is no, add a simple tagline that tells people what they'll get.

Not what you do. Not your awards. Not your brokerage.

What's in it for them.

Because if people can't quickly tell why they should follow your account, they won't.

Inspired by these accounts, my IG bio now says: "I say what agents think but can't"

🔬 [R]ESEARCH

AI isn't taking jobs yet (but it's closing doors on college grads) 🚪

Anthropic (the company behind Claude) just published a major study on AI's real impact on jobs, and the headline is more nuanced than the panic merchants want you to believe.

The big finding: there is no systematic increase in unemployment for workers in the most AI-exposed occupations since ChatGPT launched in late 2022.

Zero. Zip. Nada.

But before you exhale, here's the part that should make you pay attention.

Hiring of younger workers (ages 22-25) has slowed by 14% in AI-exposed jobs.

They're not getting fired. They're just not getting hired in the first place.

The study created a new measurement called "observed exposure" that tracks which jobs AI can theoretically do vs. which ones it's actually doing.

The gap is massive. AI is nowhere near its full potential yet.

The most exposed jobs right now: computer programmers (75% of tasks covered by AI), customer service reps, data entry workers, and financial analysts.

The least exposed: cooks, motorcycle mechanics, lifeguards, bartenders, and dishwashers.

Basically, if your job requires hands, you're safe. For now.

Here's what's wild about who is most at risk: workers in the top quartile of AI exposure are more likely to be female, more educated, and higher-paid (earning 47% more on average). They're also more likely to be older.

Sound familiar? That's a LOT of real estate professionals.

Why this matters for agents:

The study basically confirms what we've been saying: AI isn't replacing good agents today. But it IS reshaping which roles exist around you.

Your transaction coordinator? Your ISA? Your marketing assistant? Those are the roles getting quietly absorbed.

And if you're a team leader hiring a 23-year-old to do admin, data entry, or basic marketing, ask yourself honestly: is that job going to exist in two years?

The agents who win won't be the ones who ignore AI or panic about it. They'll be the ones who understand exactly which tasks to hand off to AI and which ones still require a human with a license, empathy, and negotiation skills.

So no, the robots aren't coming for your job.

They're coming for the job you were about to post on Indeed.

🎨 [I]NSPIRATION

2-minute TikTok that's more useful than 90% of what's on Zillow 🗺️

Realtor Melissa Orta (@melissaortarealtor) posted a simple TikTok walking through a new listing, and the hook was brilliant:

"This is how long it takes to get everywhere from this house."

That's it. No drone flyover. No slideshow of granite countertops.

Just a two-minute video explaining what's nearby, how fast you can get there, and why the location makes everyday life easier.

Shopping. Dining. Schools. Main roads. The stuff buyers actually Google after they see a listing but before they book a showing.

Then she layers in the value prop: "You're not choosing between convenience and value. You get both."

Why this works:

Most listing content answers the question: "What does this house look like?"

Melissa's content answers a better question: "What does life look like if I live here?"

That reframe is everything. Because buyers don't fall in love with square footage.

They fall in love with "Starbucks is 5 minutes away and the good high school district is a 10-minute drive."

The AI move: You can take this concept and level it up with AI image generators. I made the "Driving Times From Your Future Home" graphic below using AI in about 90 seconds.

Here's the exact prompt I used:

"Create a map with a home for sale at the center and show the driving time from the home to schools, shops, beach, hospital, restaurants, etc. Make sure the landmarks are famous brands like Starbucks, Disney, etc."

That's it. One sentence. And it spit out a fully illustrated map with drive times, branded landmarks, and a layout that looks like it came from a graphic designer.

Now imagine swapping in your actual listing's nearby spots: the real school district, the closest Publix, the hospital 12 minutes away, the park down the street.

You now have a listing marketing asset that 99% of agents will never create, and it took you less time than writing the MLS description.

💡 [S]WIPES

"Where they Actually Live" Swipe that Stops the Scroll 🏠 🔴

UCLA researchers tracked 32 families and mapped exactly where they spend time inside their homes.

The result is the floor plan graphic above, and it's a gut punch for every agent who's ever spent $2,000 staging a dining room.

The heat map tells the whole story: families cluster in the kitchen and the family room. And that bright red patch near the bottom, that is the toilet.

The dining room? Ghost town.

The porch? Basically decorative.

The formal living room? A few pity dots.

This is content gold, and here's how to use it.

📱 Instagram/TikTok Post Swipe

[Post the floor plan graphic above]

Caption:

UCLA tracked where families actually spend their time at home.

Kitchen and family room. That's it. That's the whole study.

So why do most listing photos lead with the dining room nobody eats in?

When I market your home, I don't highlight the rooms that look pretty.

I highlight the rooms where people actually live.

Thinking about selling? DM me.

📨 Email to Sellers Swipe

Subject: The room most agents waste money staging

Hi [Name],

Quick question: when was the last time your family ate dinner in your dining room?

UCLA researchers tracked 32 families and mapped where they actually spend time inside their homes. The answer? The kitchen and family room. Almost exclusively.

The dining room, formal living room, and porch were basically empty.

That's why when I market a home, I don't follow the old playbook. I lead with the spaces buyers will actually imagine themselves living in:

→ Kitchen counter space (where real life happens) → Family room setup (where they'll binge Netflix) → The pantry, the mudroom, the everyday stuff

The prettiest room in the house isn't always the one that sells it.

[Your name]

Why this works: It takes a surprising piece of research, turns it into a visual pattern interrupt, and positions the agent as someone who thinks differently about marketing homes.

It's educational, non-salesy, and actually useful, which is the sweet spot for content that gets shared.

The floor plan graphic alone will stop people mid-scroll. The data does the selling for you.